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Overview

Joshua Stone is always seeking a new creative challenge. He has 18 years of marketing, creative and technology leadership experience in everything from: online and traditional marketing, user experience, design, information architecture, business and product strategy, corporate branding, email marketing, advertising, mobile app development, social media based products and applications, content management, technical production, photography and art direction.

Joshua has helped hundreds of companies create engaging customer experiences including: American Airlines, AT&T, Blockbuster, Cinemark, EDS, Folgers, FOX Sports, Fujitsu, Hotels.com, HP, Motorola, Pampers, PepsiCo, Sony, Southwest Airlines and many more. Along with a wealth of creative knowledge, he has a long history of successful experiences that uniquely enable him to bridge the business, design and technology gaps. He has participated in a many user research studies, as well as some of the first eye-tracking research and has mentored numerous marketers, designers, architects and strategists over the years.

Currently Joshua serves as Vice President over Strategy, Marketing and Creative for Rethink Books. Previously he served as Vice President for Big Jump Media - successfully building and selling the two largest Faith-based social networks on the web. Prior to that he operated his own consultancy and helped many small and mid-sized business through a variety of different projects. Before that he led Expedia’s Hotels.com through a complete rebranding, and prior to that he led the Interactive Marketing team for AT&T. Joshua founded and sold the web-design firm Abstract Device and he has previously worked under Creative Directors from Landor and Nike.

Joshua is very self motivated with an entrepreneurial spirit. He diligently researches everything and loves to analyze results to formulate new attack plans. He is very digitally savvy and enjoys making the complicated simple.

Experience

Vice President: Creative, Marketing & Strategy
Rethink Books
May 2010 - Current

-RethinkBooks is the startup SaaS company behind SocialBooks, AuthorPages and AuthorStats - creating the first socially based tools and Apps for Authors, Publishers and Self Publishers. -Working closely with the CEO, as Vice President of Strategy, we define the primary product, SocialBooks - a device agnostic socially based reading platform for both web and mobile devices. Using our software to power white-labeled mobile apps we created a one stop solution for eBook App creation, which has been featured on TechCrunch and New York Times. -Define and execute marketing, creative and product strategies to build a world class organization by working with publishers such as: Ingram Publishing, Zondervan Publishing, Harper Collins Publishing, Mardel Christian Bookstores, AuthorSolutions.com, as well as many notable Authors such as Kevin Kelly, Timothy Ferris, Seth Godin, Max Lucado, etc. -Directing teams of developers in San Francisco and Costa Rica, the secondary product, AuthorPages, is a Facebook application with a rich client backend that allows customers to create custom Marketing pages that feature linkable banners, libraries of purchasable ebooks, ratings, reviews, calendar of events with blog and twitter feeds. -Direct the creation of a third software offering, AuthorStats - an analytics, tracking and socially-based statistics tool for Authors and Publishers which allow them to monitor and respond to their intellectual property and marketing campaigns on social networks and provide insights to increase ROI. -Create the marketing strategies for categorically based book Apps including: Zondervan's Bible Gateway App, Social Classics App, Disrupt App, Ignite App and First Chapters App. -Lead the marketing and creative strategy for iPhone and iPad e-Commerce e-Book store, along with all associated marketing media. -Direct the design for a customer friendly administration site for business owners to manage multiple bookstores, book inventory and user management. -Created the initial business processes, currently working in iterative Agile S.C.R.U.M. sprint releases. Direct the Marketing, Email, IA, UX, Creative and outsource Development teams.

Vice President: Creative, Marketing & Strategy
Big Jump Media
Sept 2008 - June 2010

-Big Jump Media was the startup company behind Tangle.com and GodTube.com - the largest faith-based social networks and video-file sharing networks in the world with over 5,000,000 users. As Vice President, I worked with the CEO to define and execute our business strategy and help build a world class organization. -During my tenure, I created the Social CRM and Email Segmentation Marketing Strategies that enabled the successful sale of both entities to Salem Web Network, along with completing due diligence, valuation and other associated acquisition documentation. -Developed the full business strategy for Tangle.com and all associated marketing plans. Worked with the sales team to implement advertising campaigns including Walt Disney's Earth, Walt Disney's G-Force, National Day of Prayer, Huggies, Billy the early Years Movie, Dove Awards, WinterJam, Wow 2009 & 2010 CDs, and TBN Television Network. -Created the strategy for a digital database of over 330,000 churches with a white-labeling solution and premium service model. -Incorporated an e-Commerce solution and revenue share to advertise and move related industry merchandise across all channels. -Created the business working process and directed the Marketing, Email, Information Architecture, UX, Design, Copywriting and Content teams. -Responsible for editorial and viral content of all web entities. -Planned, tracked and optimized online and offline media, including: SEM, SEO, Display, Email (SilverPop) & Affiliate marketing, DoubleClick, Google AdWords, Google Analytics, Social Media & Blogs, Radio, Print and Online-Video advertising, Business Development and Channel Marketing.

Owner, Interactive Consultant
Joshua Stone Studio
Jan 2007 - December 2009

-Owned and operated Internet Strategy, Marketing & Design Consultancy. -Helped start-up and mid-sized companies with Marketing, Advertising, Branding, Web Design, UX and Business Strategy. -Clients: Brooke Brooks Bakery, Carn Security Products, Casey Winner Salon, CupcakeCaps, Jackson Public Relations, Morrow Financial Network, Rooster.com and Schwank Stock.

Manager, Marketing & User Experience Design
Expedia, Hotels.com
April 2005 - April 2007

-Hotels.com is owned by Expedia Inc, which additionally owns Hotwire.com, Expedia.com, TripAdvisor.com and many other smaller travel websites. -Recruited to lead a complete rebranding effort: including logo and identity rebrand, complete website redesign including all transactional pieces as well as affiliate websites. -During my tenure, daily transaction and booking revenue increased over 300%. -Responsible for all external marketing communications: Email, Print, TV and Display Ads. -Directed multiple teams: User Experience Design, Copywriting and Front-End HTML Technology. -Led extensive Usability Research & Testing and Eye-Tracking Studies. -Rebranded Hotel affiliate network white-label product: Ian.com. -Directed a number of sub-brands: SouthBeach.com, Orlando.com, VacationSpot.com. -Created new Email Marketing template system. -Led cross promotional marketing efforts with Expedia.com, Hotwire.com and TripAdvisor.com.

Manager, Interactive Marketing & Design
Omnicom, RappCollins & JavelinDirectm
October 2003 - April 2005

-Omnicom is one of the largest holding companies whose agencies provide marketing and communications services in the disciplines of advertising, CRM, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing and other specialty communications. Rapp and Javelin are two of the top CRM agencies in the world. During my tenure while working on the AT&T/SBC account, the company Rapp split into two separate entities forming Javelin, after the addition of Cingular and DishNetwork to the AT&T portfolio. -Directed Interactive Advertising for AT&T, as well as directed joint Print & Web Ad campaigns with a normal drop rate between ~20MM to ~50MM pieces. -Created campaigns to announce AT&Ts acquisition of DishNetwork and Cingular Mobile, as well as leading the 2004 Olympic's Advertising Campaign, as AT&T was a primary sponsor. -Created the AT&T Blueroom: a CRM campaign focused on incorporating Pop Music Celebrities with Webcasts and Blogs targeted towards the 20s and teen markets, and incorporated multiple give-away campaigns. -Formulated AT&T Email marketing strategy and directed hundreds of Email campaigns. -Worked with Senior Management to formulate overall company process for Javelin. -Directed Interactive Marketing Design, Copywriting and external Photographers and Talent. -Worked on client sales presentations, including USAA. -Lead multiple joint advertisement campaigns for Walt Disney, San Antonio Spurs and San Francisco Giants.

Partner & Vice President
Abstract Device
November 2001 - October 2003

-Co-Founded & Successfully sold this Marketing, Branding & Web Design Firm. -Directed multiple teams: Marketing, Design, Copy, Information Architects, User Experience, Flash and Front-End HTML. -Branded a large number of small to medium size businesses. -Helped numerous Advertising Agencies with outsourced marketing projects including: EDS, Hampton Inns, Hyatt Hotels, Nokia, PepsiCo (Aquafina, Mountain Dew, Pepsi, Sierra Mist), Sony, TEXAS Travel. -Built the first 3-d Stereoscopic Flash Website with world-wide press and awards.

Senior Interactive Designer
Hybrid Digital (prev. Swieter Design)
September 2000 - November 2001

-One of the best and most recognized Marketing, Branding and Design Firms in the Southwest United States. -Worked under Creative Directors from Landor & Associates and Nike Design. -Created numerous logos and branding identity systems, websites, animations, sales presentations, point of purchase units, print ads, packaging designs and display ads. -Clients: American Airlines, Blockbuster, Dassault Falcon, D/G Worldwide, Folgers, FOX, Fujitsu, Morningstar Foods, Pampers, PFSWeb, Southwest Airlines and Targetbase.

Interactive Designer
Vectrix
October 1999 - September 2000

-Vectrix was a doc-com startup. I was hired when the company had around 40 employees and it quickly grew to almost 700. We acquired several companies and were an eBusiness solutions provider to a number of large clients. -Worked on the identity and first version of Cinemark’s Fandango.com. -Additional Clients: Flooze, iChoose, Motorola, NStorm, Texas Back Institute, Zippity.

Interactive Designer
Instructional Internet Technologies
August 1998 - October 1999


Graphic Designer
Top Stitch
September 1996 - August 1997


Intern
LinkUp
June 1994 - September 1996

Education

Oklahoma State University
Degree in Visual Communications, Multimedia
1997-2000

Art Exhibitions

Solo Shows
2011 May, Fusion, Twenty, Live Painting, Plano, TX
2010 November, Hewlett Packard, Live Painting, Dallas, TX
2009 August, Named one of “The Dallas Nine” by D Magazine, Dallas, TX
2009 April, Green Peridot Green Peridot, Frisco, TX
2008 July, Haley Henman Gallery, God’s Hands, Dallas, TX
2008 July, Infusion Gallery, Remixism, Los Angeles, CA
2008 March, Haven, The Bourgeois Diagnostic, Dallas, TX
2008 January, Clampitt Creative Center, Talking Leaves, Dallas, TX
2007 November, Haven, Reassembled Destruction, Dallas, TX

Group Shows
2011 February, Fusion, H’art Beats, Plano, TX
2010 November, The Art of Skateboarding, Scottish Rite Hospital Benefit, Dallas, TX
2010 November, Dallas Children’s Advocacy Center 4th Annual Auction, Dallas, TX
2010 October, Affordable Art Fair NYC ‘10, New York, NY
2010 August, Ross Akard Gallery, Auction, Dallas, TX
2010 April, Ross Akard Gallery, Live Installation, Dallas, TX
2010 March, Fusion, Fired Up, Plano, TX
2009 November, Cedars Open Studios Tour 2009, Dallas, TX
2009 November, Dallas Children’s Advocacy Center 3rd Annual Auction, Dallas, TX
2009 October, Fusion, Art is Fashion - Fashion is Art, Plano, TX
2009 June, Fusion, Flowers, Plano, TX
2009 May, D Magazine Art Slam, Fashion Industry Gallery, Dallas, TX
2009 May, Blue Dome Arts, Invitational III, Tulsa, OK
2009 May, Off the Grid, Off the Grid Dallas, TX
2008 November, Dallas Children’s Advocacy Center 2nd Annual Auction, Dallas, TX
2008 August, The MAC, Gastronomia, Dallas, TX
2008 June, Translations Gallery, Urban Mosaics, Denver, CO
2008 June, Obelisk Neighborhood Mural Project, Dallas, TX
2008 June, FIG Building, 2008 Obelisk Awards, Dallas, TX
2008 May, Haley Henman Gallery, A Walk in the Rain, Dallas, TX
2008 May, Blue Dome Arts, Blue Invitational II, Tulsa, OK
2008 May, 500 X Gallery, Something Made Easy, Dallas, TX
2008 May, Decorative Center of Houston, The Hunting Art Prize, Houston, TX
2008 April, Gallerie Icosahedron, Group Show, New York, NY
2008 April, Haley Henman Gallery, Beginnings, Dallas, TX
2008 January, Projekt 30, January Exhibition, Online
2007 December, The MAC, The Blue Yule, Dallas, TX
2007 October, Bath House Cultural Center, El Día de los Muertos, Dallas, TX
2007 September, ALSO Gallery, DADA Fall Gallery Walk, Dallas, TX
2007 August, The MAC, 13th Annual Members Show, Dallas, TX
2007 May, Blue Dome Arts, Blue Invitational, Tulsa, OK

Press & Awards

Tech Crunch Blog, The Bible as a Social Book, 2011
New York Times Online, Social Books Preview, 2010
Tech Crunch Blog, Glimpse at Social Books,
2010 D Magazine: New Dallas Nine, 2009
Daily Candy: Weekend Guide, 2009
Daily Candy: Weekend Guide, 2008
DB Art News: Urban Mosaics, 2008
Dallas Morning News: The Art of Living, 2008
Paper City: Boutiques in Bloom, 2008
HappyHealthyHip: When in Dallas, 2008
Fotophonic: Art Monday - Joshua Stone, 2008
Daily Candy: Street Cred, 2008
FD Luxe: Bourgeois Diagnostic Opening, 2008
Paper City: Home Feature, 2008
Dallas Morning News: Haven Party, 2008
DHome: New Art at Haven, 2008
Fox 4 - KDFW: Now, New, Next, 2008
ABC 8 - WFAA: Elegant Christmas, 2007
SXSW Finalist Service Category, 2003
H.O.W. Self Promo Nominee, 2003
Comm Arts Interactive Nominee, 2003
The One Show Interactive Nominee, 2002
Published CDW, 2002 Published Netdiver, 2002
Published The Daily Upfront, 2001
Published Imperial Magazine, 2000
Brass Rings Interactive Design Award, 2000
Distance Learning Design Award, 2000
Brass Rings Interactive Design Award, 1999